
Hi there!
I'm Andrew, here to rattle your creative brief and shake out the best from it.
With more than 20 years of creative experience under my belt, I've worked with the likes of multi-national consumer brands, public service and government departments – and everything in-between.
I want to make the world less ugly.
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To make communications more effective through form, look and feel.
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To strip back the unnecessary, banishing fluff, jargon and cliché.
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To land ideas with words and pictures that dovetail in harmony.
“Without doubt one of the most considered and thoughtful creatives in the business.”
One of my many admirers.
Take a look around (the site looks best on desktop) and see what you think – the *really* juicy stuff is available to look at through the contact form below – or you can email directly at andrew@andrewkelly-creative.com.

What butters my bread?
New trends, old classics:
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The House of MinaLima: intricate, crafted, beautiful
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Asian/Japanese design: slick high-tech, bright fun pop, textured woodblocks
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The trends of the 90s when I was coming up: David Carson, Creative Review, visionary new media designers pushing the limits of Web 1.0
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Stone-cold classics: 50s retro-futurism, 60s pop, 70s punk, 80s Hollywood, brutalism, letterpress, Roman Cieślewicz, Bob Gill, mid-century modern, Saul Bass

My portfolio
Here’s a slice of things I’ve delivered for various clients with many different challenges including:
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Wellness cut-through: how to get cynics to buy into wellbeing at work
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Mergers and acquisitions: how to build belief and get people ready for growth
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Corporate strategy: how to make the intangible real and authentic
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Battling buzzwords: how to land your code of conduct creatively
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Value of values: how to give company values clarity and meaning
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ESG fatigue: how to encourage your people to change wasteful habits
(Some of the) brands I've helped





















Experience
So where have I been all your life?
NOW
Freelance creative
Available everywhere now!
2023-2025
Creative consultant
scarlettabbott | York
2015–2023
Senior creative
scarlettabbott | York
2012-2015
Creative
scarlettabbott | York
2010–2012
Senior designer
Thirty5 Media | Leeds
2009-2010
Middleweight designer
Gamma Creative | Leeds
2004–2009
Graphic designer
CDS | Leeds
2001-2003
Graphic designer
York St John College | York
InDesign
Illustrator
Photoshop
Affinity
PowerPoint
SharePoint
Acrobat
Poppulo
Art direction
Workshops
Installations
Social media
Storyboards
Online publications
Proofreading
Print prep



























